Our Research & Development Wings(R&DW)
Research and development Wing (R&DW) is the part of a company’s operations that seeks knowledge to develop, design, and enhance its products, services, technologies, or processes. Along with creating new products and adding features to old ones, investing in R&D connects various parts of a company’s strategy and business plan, such as marketing and cost reduction.
Some advantages of research and development are clear, such as the possibility for increased productivity or new product lines. The Internal Revenue Service offers an R&D tax credit for businesses. Some investors look for firms with aggressive R&D efforts. In some cases, small businesses are bought out by larger firms in the industry for their R&D.
Investing in Research and Development (R&D)
Research and development consist of the investigative activities that a person or business chooses to do with the desired result of a discovery that will either create an entirely new product, product line, or service.
R&D isn’t just about creating new products, as it can be used to strengthen an existing product or service with additional features.
Research refers to any new science or thinking that will result in a new product or new features for an existing product. Research can be broken down into either basic research or applied research. Basic research seeks to delve into scientific principles from an academic standpoint, while applied research seeks to use that basic research in a real-world setting.
The development portion refers to the actual application of the new science or thinking so that a new or increasingly better product or service can begin to take shape.
Research and development is essentially the first step in developing a new product, but product development is not exclusively research and development. An offshoot of R&D, product development can refer to the entire product life cycle, from conception to sale to renovation to retirement.
Buyouts and Mergers
Many entrepreneurs and small businesses have made a large sum of money in a short time by selling good ideas to established firms with many resources. Buyouts are particularly common with Internet companies, but they can be seen wherever there is a lot of incentive to innovate.
Advertising and Marketing R&D Benefits
Advertising is full of claims about revolutionary new techniques or never-before-seen products and technologies. Consumers demand new and improved products, sometimes simply because they are new. R&D departments can act as advertising wings in the right market.
R&D strategies let companies create highly effective marketing strategies around releasing a new product or an existing product with new features. A company can create innovative marketing campaigns that match the inventive products and increase market participation. Innovative new products or features can increase market share by giving customers something they’ve never seen before.
The Bottom Line
Increased market participation, cost management benefits, advancements in marketing abilities and trend-matching—these are all reasons companies invest in R&D. R&D can help a company follow or stay ahead of market trends and keep the company relevant.
Although resources must be allocated to R&D, the innovations gained through this research can actually work to reduce costs through more efficient production processes or more efficient products. R&D efforts can also reduce corporate income tax, thanks to the deductions and credits they generate.
FIET have specialist consultants in a wide range of industries including manufacturing, healthcare, Fitness, beauty products, financial services and technology.
Our management has more than 20 years of varied business research experience. They have delivered hundreds of research projects to the senior management of some of the largest organizations in our country. Clients include a range of blue chip companies in the fields of manufacturing, technology and healthcare and others from across the world.
Henry Ford rightly said “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.”
Finding new customer is not only painstakingly hard but also takes up a lot of your time and resources. FIET is expert in helping you to find new customers whether corporate or consumer, through better segmentation and understanding of your potential customer group.
We help you with both customer acquisition and development –
Customer Acquisition – The cost of acquiring new customers has increased over the years due to a rise in competition. We help you identify and acquire new customers at a lower cost by empowering you with actionable customer research and information
- Identification and segmentation – We help you segment your potential target audience in a manner that helps you in better customer targeting.
- Needs analysis – Want to understand what your customer really needs? We help you understand your customers’ needs that helps you.
- Prospect Databases Building
- Consumer surveys (CATI, email, face to face)
- Focus group discussions
- Customer data gathering
- Prospect profiling
- Qualified Lead Generation
- Appointment Setup
- Customer Follow-ups
- Pre-Sales Calls
Customer Development –Develop and deepen existing client relationships through closer monitoring, social listening and satisfaction surveys.
- Customer satisfaction surveys
- Customer monitoring
- Social listening
- Longitudinal customer studies
Our Research & Development Wings Experts
Our Consultants have master’s qualifications and PhD holder from top institutes in respective field. FIET Consultants are qualified by the Market Research Society in research practices, techniques, and ethics. Following personnel are the members of our research & development wings
- A.S.M. Eliyas
- Anita Chowdhury-
- Abdul Mukit Chowdhury
- Shikha Sharma
- Dr. Akhiles Chandra Roy(PhD)
- Mahbubur Rahman
- Sunil Sarker
- Shazzad Hossain
- Dr. Anisuzzaman Khan(PhD)
- Rajib Das
- Dr. Mokbul Morshed Ahmed(PhD)
- Dr. Samoresh Chhokrobotee(MD)
- Dr. Nazrul Islam(PhD)
- Dr. Farid Ahmed(PhD)
- Dr. Enam A Rasul(PhD)